Natasha KatsonB2B SaaS & AI Product Marketing Consultant

Launches keep slipping. Ownership is unclear. Product ships before sales and marketing are ready.

I help you find where your go-to-market process breaks down and build a repeatable approach, from launch planning and responsibilities to sales readiness and customer communications.

Your product is good, but prospects struggle to understand why they should choose it.

I help you define who your product is for, what makes it different, and why that difference matters. Then I turn that positioning into messaging your team can use across your website, campaigns, and sales conversations.

Product, marketing, and sales are working toward different priorities. Decisions get revisited, handoffs get missed, and customers hear different stories.

I help teams clarify ownership, agree on priorities, and build better ways of working together so everyone understands what’s launching, who it’s for, and how to communicate its value.

Your AI features get described as “powerful” or “intelligent,” but customers still don’t know what they can actually do with them.

I help you explain what your AI does, how customers can use it, and what makes it different, with clear positioning and practical examples grounded in what the product delivers.

Sales reps struggle to explain differentiation, answer competitive questions, or find the right materials for a conversation.

I turn product knowledge and competitive insights into battlecards, talk tracks, and playbooks that help your team communicate value and handle objections confidently.