Natasha Katson

Companies often lack clear GTM frameworks - who to target first, how to reach them, and what messaging will resonate. I diagnose gaps in your strategy and build actionable roadmaps that align product, marketing, and sales.

Your product needs to answer: who it's for, what alternatives it replaces, and why it's different. I help you move beyond feature lists to positioning that resonates and messaging that converts.

AI products often sound identical - "AI-powered" everything. I specialize in positioning AI/GenAI products with clear differentiation, helping you articulate unique value beyond the technology itself.

Users sign up but don't activate. They try once but don't return. I diagnose where your onboarding breaks down and create frameworks to improve activation and retention.

When sales struggles to close, it's often not the leads - it's unclear value communication or missing frameworks. I build battlecards, talk tracks, and playbooks that help sales teams articulate differentiation consistently.

Understanding your competitive landscape means knowing what alternatives customers consider and why they choose (or don't choose) you. I create frameworks that inform positioning, messaging, and sales strategy.

Hiring your first PMM without clear scope, priorities, or success metrics leads to misalignment. I help early-stage companies define the role, build foundational processes, and set up their first PMM for success.