Natasha KatsonB2B SaaS Product Marketing Consultant

Creating order out of chaos.

When product, marketing, and sales aren't speaking the same language, launches fail and pipeline stalls. I come in, find where things are breaking down, and fix them — from the processes to the positioning.

Get in Touch → See What I Fix

📍 Vancouver, BC natasha.katson@gmail.com LinkedIn

Where I come in

What I Fix

Most GTM problems aren't strategy problems — they're alignment, process, and clarity problems.

Broken GTM & Launch Processes

Launches keep slipping. Nobody owns the timeline. Product ships without sales knowing what to say. I diagnose where your release process breaks down and build the frameworks that get product, marketing, and sales moving together — and keep them moving after I leave.

Misaligned Teams

Product builds what sales can't sell. Marketing creates content nobody uses. I find the root cause of the disconnect — usually a combination of unclear ownership, poor communication rhythms, and missing shared language — and fix it at the source.

Positioning & Messaging That Isn't Working

Your product is good, but the market doesn't see it that way. Deals stall, prospects say "interesting but not right now," and nobody can explain what you do in one sentence. I help you find the positioning that actually resonates — and build the messaging that makes it stick.

AI & GenAI Product Marketing

AI products all sound the same — "AI-powered" everything. The companies winning are the ones who can articulate what their AI actually does differently. I specialize in cutting through the noise to position AI products with clear, credible differentiation.

Sales That Can't Close

When deals stall, it's often not the leads — it's unclear value communication and missing frameworks. I build the battlecards, talk tracks, and playbooks that help your sales team articulate differentiation consistently and handle competitive objections confidently.

Users Who Don't Stick Around

Users sign up but don't activate. They try once but don't return. I diagnose where onboarding breaks down, identify the moments that matter for activation, and build frameworks to improve time-to-value and long-term retention.

What people say

In Their Words

She led market research to identify bottlenecks and their root causes, and propose permanent solutions… formalized and streamlined the release process, which was the cornerstone of our efforts to unify product launch processes across the entire platform. Natasha will be an extremely valuable asset to any team in need of a seasoned product marketer capable of creating order out of chaos.

Juanma Rodríguez

Product Marketing Leader, Staffbase (formerly Bananatag) · Direct Manager

Natasha demonstrated both drive and skill when translating value into simple, compelling messages that resonate with customers. Working together, we were able to make significant improvements in collaboration, alignment, and overall customer-facing content quality. Her contributions were truly invaluable.

Aaron Heppleston

Senior Product Manager, Samsung

★ Top Product Marketing Influencer ◈ Founding 500 Member · Product Marketing Alliance

Is your GTM broken?
Let's find out.

Tell me what's not working — launches slipping, teams misaligned, messaging that isn't converting. I'll tell you if I can help, and if so, how.

Get in Touch →

No commitment. Just a conversation.

Beyond the Office

Mom, Creative Soul & AI Builder

⛰️

Outdoor Explorer

Hiking BC's stunning trails with family

🎨

Creative Spirit

Finding calm through painting and artistic expression

🤍

Community Builder

Fostering meaningful connections and lifting others up

⚡

AI Builder

Vibe-coding new ideas into reality. Because why just imagine it when you can build it?

Beyond the Boardroom

A personal corner of the internet — intentionally separate from my professional world. Adventures in motherhood, creative pursuits, and the everyday moments that bring meaning to life.

Visit My Blog →